Lukas Kasper X Doritos Street Art Collection
For my biggest collaborative partnership to date I’ve partnered with Doritos to create the artwork for the first ever Street Art Collection line of Doritos!
In 2023 I partnered up with Doritos to create custom street art themed packing for their “Street Art Collection” Doritos gave me creative control to take over the entire front and back of the pack along with featuring my name on the front with an artist bio on the back with social handles @kaspersart. After months of board meetings, sketches & design revisions we came to the final artwork for the “The Kingpin Burger” “Mayhem Kebab” & “Fire & Fury Pizza”
These packets then went on to being distributed Australia wide for 2 years through all major grocers including but not limited to: Woolworths, Coles, 7/11, IGA & many other stores.
The Street Art Collection
Doritos is levelling up its flavour offering with the launch of the new Doritos Street Art collection.
Available from today for a limited time only, Doritos has taken inspiration from the streets to create three new bold street food flavours – The Kingpin Burger, Mayhem Kebab and Fire and Fury Pizza – now available in the iconic Doritos chip form.
The new range combines iconic and beloved street food flavours with bold, bespoke street art designs, celebrating the power of street art and bold self-expression to encourage Aussies to express themselves without fear of judgement.
To bring the collection to life, Doritos teamed up with Melbourne based street artist, Lukas Kasper, to create the street art designs, utilising the product packaging as his canvas and the flavours as his inspiration.
Doritos Senior Brand Manager Kat Miller says, “Utilising our packs as a canvas to celebrate everyday bold moves & self-expression is a new space for the brand and we’re very excited to finally be able to share one of our boldest ranges yet with the launch of the Doritos Street Art Collection.”
A mural to commemorate the release!
As a part of the release of my “Street Art Collection” custom packs of Doritos “Mayhem Kebab, The Kingpin Burger & Fire & Fury Pizza” I was commissioned by Doritos to paint a large scale mural advertising the collaboration right in the middle of Melbourne. The same painting also went up by artist friends in Sydney & QLD. It was one thing designing the packs but to then paint them back into the public was incredible!
After going back and forth with doritos we came up with a visual to go with including a simple background pattern and realistic chip pattern subject up front with all our key visuals to tie the whole project together. With transparent spray paint for reflections and specific colour sourcing the packets came up perfect! A perfect way to cap off my largest brand collaboration to date.